Mohawk SmartStrand Carpet Gets Toughness Test

Can Mohawk SmartStrand Carpet with DuPont™ Sorona carpet handle 90,000 people in just eight days?

Mohawk is putting Mohawk SmartStrand Carpet with DuPont Sorona to the test again--at one of the most visible sporting events in the nation. From April 10-18, 2010 Mohawk is participating in this year’s Family Circle Cup Women’s Tennis Tournament, held in Charleston and Daniel Island, SC. This is one of the richest and greatest women’s professional tennis events. The Family Circle Cup attracts more than 90,000 visitors to watch many of the world’s best tennis players, including Serena Williams, Maria Sharapova, Victoria Azarenka, and Caroline Wozniacki.

Mohawk will demonstrate the durability of SmartStrand carpet made with DuPont Sorona renewably sourced polymer by carpeting the stadium entrance and exit walkways, subjecting it tremendous foot traffic and soiling over the course the week.

Each night, the SmartStrand with DuPont Sorona carpet will be cleaned (except for one strip, which will be used to show the soil accumulated) to showcase the high-traffic resiliency and the stain protection that doesn't wear off.

And throughout the week, Mohawk will be providing website, Twitter, and Facebook updates about the tournament and the performance of SmartStrand with DuPont Sorona carpet.

During the tournament, fans and spectators can visit a Mohawk exhibit booth featuring SmartStrand Sorona on sponsors row. In addition to information and plenty of SmartStrand to touch, Mohawk will be offering giveaways and special events throughout the week.

On Wednesday, April 14th, Mohawk presents Mohawk Family Night taking place on the Grand Lawn. Mohawk will treat kids 16 and under to free admission when accompanied by an adult. HGTV Contractor and Mohawk Handyman Chip Wade will help ring in a night of fun and family-friendly activity. Events from 4-7 pm include the “Mess-Makers Challenge,” with events like “Bowling for Disaster,” “Red Punch Relay,” and “Balloon Toss” with mustard filled balloons. All activities will take place on SmartStrand with DuPont Sorona carpet and are expected to leave a spectacular mess to clean up.

After the events, Chip Wade will lead an on-site clean-up of this very same SmartStrand carpet, to prove just how remarkable it is.

Mohawk Industries is on of the World's largest flooring manufacturers. Besides producing residential carpets, Mohawk also manufactures and sells area rugs, throw rugs, commercial carpets, laminate flooring, hardwood flooring and ceramic tile. Mohawk products are sold world-wide under some of the most recognized brand names in home products. Mohawk's national distribution system is one of the largest and most efficient networks in the world. Click here to see our Mohawk SmartStrand Carpet Review. To learn all about the Mohawk SmartStrand Challenge see: Mohawk SmartStrand Challenge.